Privacy Policy

Effective Date: June 1, 2024

Last Updated: August 2, 2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our store (the "Site").

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using:

  • Cookies & Tracking Technologies: Small data files stored on your device that record interactions, preferences, and session details.

  • Log files: Records of site actions, including IP address, browser type, internet service provider, and timestamps.

When you make a purchase or attempt to make a purchase through the Site, we collect certain details from you, including:

  • Full name

  • Billing address

  • Shipping address

  • Payment details (processed securely via third-party payment gateways; we do not store full credit card numbers)

  • Email address

  • Phone number

We refer to this information as "Order Information." When we speak of "Personal Information" in this policy, we mean both Device Information and Order Information.

2. Legal Bases for Processing (GDPR & International Buyers)

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar regulations, we process your personal data under the following legal bases:

  • Contractual Necessity: To execute and fulfill purchase agreements (e.g., producing and shipping your order).

  • Consent: When you explicitly opt in to receive marketing communications or accept non-essential cookies.

  • Legitimate Interests: To improve our services, optimize store performance, and prevent fraud.

  • Legal Compliance: To maintain records for tax, legal, and accounting obligations.

3. How We Use Your Personal Information

We use the Order Information to fulfill orders placed through the Site (including payment processing, arranging international shipping, and providing invoices or order confirmations).

Additionally, we use Personal Information to:

  • Communicate with you regarding orders, support, or inquiries.

  • Screen orders for potential risk or fraud.

  • Send marketing or promotional materials where you have given express opt-in consent (compliant with CASL, GDPR, and global anti-spam laws).

  • Provide location-appropriate pricing, language settings, and tax calculations.

4. Sharing Information & Cross-Border Transfers

To fulfill international orders, your Personal Information is transferred across national borders—including to servers operated in Canada, the United States, Europe, and other locations.

We share your data with essential operational partners:

  • Shopify: Powers our e-commerce platform. Shopify processes and stores data globally under strict security standards. Read Shopify's Privacy Policy here: https://www.shopify.com/legal/privacy.

  • Printful, Inc.: Our print-on-demand manufacturing and fulfillment partner. We pass your name, shipping address, phone number, and order details to Printful so they can produce and ship your items from their regional fulfillment centers globally. Read Printful's Privacy Policy here: https://www.printful.com/policies/privacy.

  • Payment Gateways & Analytics: Secure payment processors (e.g., Stripe, PayPal, Shopify Payments) and analytical tools (e.g., Google Analytics).

Note: When data is transferred internationally, it may be subject to the legal access laws of the foreign jurisdictions where it is stored or processed.

5. Cookies & Tracking Preferences

We use essential cookies to maintain cart sessions and checkout functionality. Non-essential analytics or advertising cookies will only be placed on your device if you provide consent via our cookie banner (where required by local law, such as in the EU, UK, or Quebec). You can adjust or decline cookie preferences at any time through your browser settings or our site's cookie manager.

6. Marketing Communications

We comply with Canada’s Anti-Spam Legislation (CASL) and international direct marketing laws. You will only receive promotional emails if you have explicitly opted in at checkout or through a subscription form.

You may withdraw your consent at any time by clicking the "Unsubscribe" link at the footer of any promotional email or by contacting us directly.

7. Data Retention

When you place an order, we retain your Order Information for our legal, tax, and accounting records unless and until you request that we erase this information (subject to statutory retention obligations).

8. Your Privacy Rights

Depending on where you reside (including Canada, the EEA, UK, California, or other US states), you have specific rights regarding your personal data:

  • Right to Access: The right to request copies of the personal data we hold about you.

  • Right to Rectification: The right to request that we correct inaccurate or incomplete data.

  • Right to Erasure ("Right to be Forgotten"): The right to request that we delete your personal data under certain conditions.

  • Right to Restrict or Object to Processing: The right to limit how we use your data or opt out of specific processing activities.

  • Right to Data Portability: The right to receive your data in a structured, commonly used electronic format.

To exercise any of these rights, please contact our Privacy Officer using the contact details below.

9. Contact Us & Privacy Officer

If you have questions about our privacy practices, wish to exercise your data rights, or need to lodge an inquiry, please reach out:

Horace & Friends

Email: horaceandfriendss@gmail.com